Absolut Planet Earth Favourite Vodka
BTG media had the absolute (pun intended) pleasure of heading to Sweden to see firsthand how Absolut is leading the way in sustainability.
from CO2-neutral production to being one of the most energy-efficient distilleries on the planet, absolut is doing big things:
-
their bottles? made from 40% recycled glass
-
the byproducts? nothing goes to waste—they’re sent to local farms to feed livestock.
-
oh, and they’re teaching bartenders around the world how to make zero-waste cocktails. sustainability = delicious.
this is what happens when a brand truly walks the walk.
we handled everything from filming the magic on-site to creating impactful visuals and social content that spread the word far and wide.
and the results?
-
we reached eco-conscious consumers who loved seeing authentic sustainability in action.
-
we started conversations about how brands can do better.
-
and absolut’s story connected with people in a way that mattered (because, let’s be real, transparency is everything).
why behind-the-scenes stories are gold
BTS content doesn’t just show the “what”—it shows the “why.” it’s about bringing your audience into your world, making them care, and inspiring action. it’s storytelling at its most real, and it’s what we love to do best.
ready to bring your brand’s mission to life? hit us up—let’s create something unforgettable.
Behind the Greens Media designed and executed a full-scale content production strategy to bring Absolut’s sustainability story to life. From concept development and on-site filming to editing and social media distribution, we ensured every element of their process was captured authentically and shared widely.
With over 200K social media impressions and highly positive feedback from audiences, this campaign:
-
Enhanced brand trust through transparency.
-
Connected Absolut’s story with eco-conscious consumers.
-
Inspired conversations about sustainability within the beverage industry and beyond.