Did you have coffee today? While we enjoy our caffeine fix, coffee waste generates 6 million tonnes of waste annually. Most of it ends up in landfills, emitting methane—a harmful gas that accelerates climate change.

But in Lisbon, Portugal, NAM Mushrooms is changing the narrative. Founded by Natan, this innovative business transforms coffee waste into delicious mushrooms and a thriving circular economy.

In just one year:

• NAM diverted 20 tonnes (1 million cups) of coffee waste from landfills.

• They recycled coffee grounds collected from across Lisbon to grow mushrooms.

• They supplied mushrooms to local people and restaurants, creating a sustainable food cycle.

• They educated the community on circularity and spread awareness of the power of mushrooms.

This groundbreaking idea isn’t just sustainable—it’s profitable and has earned widespread support from locals, government, and eco-conscious brands.

​

Behind the Greens Media Impact

​

We were honored to tell NAM Mushrooms’ story through a carefully crafted content campaign that highlights their incredible work:
🎥 2 documentary-style videos showcasing their process and impact.
📸 23 high-quality branded photos capturing the essence of their operations.
🎞 3 viral-worthy Reels/TikToks to amplify their message.
📲 8 social media posts driving awareness and engagement.
🌍 Reached over 20,000 people, inspiring more to adopt sustainable practices.

​

NAM Mushrooms is proof that creative, circular ideas can transform waste into solutions, profit, and a healthier planet. Ready to tell your story? Let’s create content that inspires and makes an impact.